Motokey social – epic fail?

Motorola has presented few days ago photos and details about their model EX225, or how it will be more likely to call in daily use MOTOKEY SOCIAL. This is not exactly innovative, but certainly distinctive phone, made with a strong focus on Facebook. Like models of HTC (Salsa and Chacha) and the Motorola's model has a special button for fast access to Facebook. This key usually is not new, as can be found in the above models from HTC, but it certainly represents a step forward when the phones with qwerty keypad are concerned.

[caption id="attachment_126" align="alignnone" width="391" caption="Motorola Motokey"][/caption]

It is a full QWERTY keyboard, while the QVGA TFT 2.4 inches (320 x 240 pixels) display suitable for basic use, without a lot of multimedia innovation.
However, these phones do not just fall into the category of most smart model with a great success. I'm not sure why Motorola launched Motokey Social at this moment, when are popular phones with large screens. If you would also consider that Motokey Social is for business people and this would also raise the question of justification of this device.