Apple Brand Value

Coca-Cola is the undisputed king when the value of the brand in about. The company operates in nearly every corner of the Earth, but it looks like it's time for technology to win in battle with this famous soft drink. In fact, according to the latest reports Apple overtook Coca-Cola's throne ​​and now this tech giant is the most valuable brand in the world!

Apple Brand vs Coca-Cola Brand

[caption id="attachment_4838" align="aligncenter" width="452"] Apple managed to beat great Coca-Cola[/caption] The annual report published by Interbrand presented the biggest global brands for this year. Otherwise, the report has been made for the thirteenth consecutive year and during that time Coca-Cola has consistently been at the top of the list. However, this year, Tim Cook and his associates managed to snatch away their crown. [caption id="attachment_4839" align="aligncenter" width="446"] Tim Cook - at the head of the world's largest company[/caption] Generally speaking, technological giants are high positioned in this list, such as Google, which is No 2 on the list, IBM, which is the fourth, and also Microsoft, General Electric, Motorola and Intel, who managed to find their place within the top 10 brands.

Apple worth 98.3 billion dollars

The report was prepared based on a combination of financial performance, customer loyalty, as well as the decision making process when purchasing of brand’s product is about. Calculations say Apple is worth 98.3 billion dollars, while the value of Google is estimated at 93.3 billion dollars. Coca-Cola is worth 79.2 billion units of U.S. currency. Technology is relentlessly entering into consciousness of millions of users worldwide and plays important role with the title “Daily life can not be imagined without them”. On the other hand, it is important for companies to maintain a good psychological policy towards consumers so they can still plan upward selling trends in the next years. Details of the most valuable brands can be found HERE.