Sony swallows (Sony) Ericsson
Sony says it is ready to take 50% share of Sony Ericsson Communications in order to take control of famous brand by the Japanese partners, who will later be fully integrated into Sony. Purchase, which is coming up soon, Sony would get five key patents that is "produced" by Ericsson company. In possession of the Sony would come a good deal of intellectual property of the Swedish company, which would increase the production potential of the already powerful Sony.
[caption id="attachment_141" align="alignleft" width="190" caption="One of first model of Sony Ericsson"][/caption]
In exchange, Ericsson will get 1.05 billion euros, and both companies will continue to invest in further development of common platforms.
[caption id="attachment_142" align="alignright" width="230" caption="Today's design of Xperia X10"][/caption]
Rumors were spreading about purchase over the past few months have indicated that Sony Ericsson will not survive until the end of the year, which is almost certain. This move is quite logical.When the joint venture formed 2001, there was rule that mobile phone manufacturers actually produce mobile phones, or perhaps better to say "dumb" phones. However, as the gentlemen from Sweden and the gentlemen from Japan realized, the mergermust have inevitably come,because, otherwise, they will share very small percentage of the market. Combining both sides had the opportunity to use the technical advantages of other companies, and all packaged in an interesting Scandinavian package.
Today, when there are no "dumb" phone, and when 80% of sales Sony Ericsson phones based on Android, the situation is different. Well, here Sony comes into play.This company has been theengine of development of this "dual" of the brand, such as through a variety of customers their own telephone network offering an abundance of music, movies, TV programs, games, ebooks, etc. and all this at very reasonable price.
There is another reason why the manufacturer "lean" more to Sony, then to Swedes. The reason lies in the fact that the joint company now used Sony's technology, such as the Walkman, Cybershot, Playstation, and even the technology that is hidden under the Bravia name.
The question is what will happen to the brand. It is undisputed that in 10 years the name Sony Ericsson slipped into the ears of millions of people around the world, and we can freely say that it is a "commodity price". Also, the fact is that Sony is a big part of that name, especially since it is likely that the name of Ericsson soon go into oblivion after the purchase, and that we will soon have good phones in the market "new" name.
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